Hereward College is a national college for young people with disabilities and additional needs. I have worked closely with the marketing team in building and refreshing their identity. Whilst creating fun and vibrant designs, it has been important to bear in mind accessibility issues of the audience.
I have kept photographs varied, large and often with their backgrounds to give a context to their settings. I want to give a broad flavour of the opportunities available to the students who have a huge range of additional needs. Keeping the page layouts simple and text in easily read columns means the image shapes can be treated more creatively.
The overall effect of my designs has contributed to the college identity being more cohesive and professional yet still attractive to all stakeholders and potential students.
Design work produced: