A leaflet can be cherished for years as a reminder of a special moment in someone's life or can be destined for the bin as soon as it hits the doormat! Like all design, it has a purpose and target audience and I approach its design in the same way as the glossiest of brochures: by asking lots of questions!
A health and safety leaflet needs to be a clear, professional and fuss-free piece of print whereas a children's book club leaflet has to be exciting, vibrant and enticing. I will work with you to create an effective design and guide you through decisions around size, format, choice of images through to paper quality and quantity. Once designed, I can organise the printing of your work or supply you with print-ready artwork for your own supplier.