Sports 4 All is a company specialising in providing sports coaching for children and adults in school settings and in their own private gym and studio.
When they approached me, there was no unified identity so it was a good opportunity to start, almost from scratch, to build a brand which reflected the company. Their offer is wide, targeting adults, children, school leaders and professionals.
I have used certain devices consistently across the board which can be adapted to the different audiences which keeps a brand continuity across the different formats. However, I maintain a distinction between the colourful, fun children's design and a cleaner, more minimal style to appeal to adults. This focus on adults is carried through to the outside signage design and interior of the gym and studio.
The website was also in need of refreshing so working alongside the web developer, I advised on translating the new identity online which brought all the brand elements into line with each other.
Design work produced:
Website art direction