The Earlsdon Acupuncture Rooms was a start-up practice and the owner had a clear vision of what image she wanted her brand to convey.
It was important to create a professional yet approachable identity which also gave a nod towards the spirituality associated with her holistic approach. The tree symbolised life and the sinuous branches alluded to the body's nervous system. The 'leaves' or 'moon' is deliberately vague as there are symbolic connotations to be read into either interpretation. The colours and typeface have more clinical associations to counter the spiritual aspects of the tree image.
Design work produced: