The Italian Larder is a specialist company providing continental food and wine to the trade and general public. The owner had bought the company (which had a different name) and wanted to stamp their own identity and vision on the business.
I worked very closely with the owner to identify, design and deliver comprehensive rebranding across all areas of the business. A modern, fresh and clear logo was created which drew on classic Italian typographical style. Using the Kilner jar, coffee pot and olive oil bottle allowed me to describe, at a glance, who and what The Italian Larder were. This was important as hitherto they had no trading reputation or history - they could be taken for a kitchen designers or restaurant.
Design work produced: