The YMCA have recently undergone national rebranding and each regional division must adhere to comprehensive guidelines.
Working with Coventry and Warwickshire YMCA's marketing team I produced a series of icons for their different departments. Part of the challenge was adapting some of the current icons which were already recognised locally and nationally to fit the new guidelines.
I have successfully implemented the new style in printed work sometimes having to interpret the "spirit" of the guidelines when exemplars have not been given.
Design work produced:
Icons for print and web
A2 folded annual review